Calocephalus brownii Bed Head
Photo courtesy of Benary

Your customers want something new. You need something versatile enough for multiple programs that’s a proven performer with great sell-through. Benary’s new Calocephalus Bed Head is the best of both worlds. Pronounced kal-o-sef-a-lus, this Australian native is relatively unknown in the U.S. It’s a favorite at the Aalsmeer flower auction because it is so attractive and versatile. The foliage looks a bit like barbed-wire, but is soft and flexible. Its silvery foliage makes eye-catching mixed containers, mono-culture pots or topiaries. It can even be dyed and used in wreaths or crafts. It’s also the first calocephalus grown from seed.

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