As consumers demand plants that last longer, growers can capitalize by pivoting their focus to perennials.
Tare consumers are turning to perennials, and there’s a few reason why. For one, they’re seeing greater value and flower longevity in the garden. And the economics of investing less time and effort is making more sense to today’s busy gardener.
Leading breeding companies have responded to these customer needs by upgrading several classes of perennial plants, namely echinacea, salvia and coreopsis.
“Customers want a colorful show in their garden,” says Karl Batschke, perennial product development manager at Ball. “In short, they want perennials that flower like annuals. That means taking a plant that traditionally flowers for a few weeks and turning it into a plant that flowers for a few months.”
An explosion of new perennial development began in the early 2000s. Breeding work elevated the color palette of echinacea, and the addition of other key characteristics helped people see the possibilities. It was those possibilities that led to the launch of the Sombrero series from Darwin Perennials in 2009.
“When Sombrero came on the market, not only were we able to fix preexisting echinacea problems of flower longevity, branching and winter hardiness, but we also enhanced the tissue culture process and made it producible for reliable market supply,” Batschke says. “We put all the pieces together.”